Businesses are increasingly becoming data-driven and realising the value of strategies made from analysing dat...
2020: The Year for Custom CX and Privacy | Customer Data
With the introduction of the California Consumer Privacy Act (CCPA) this year and GDPR in 2018, the age of dat...
Using Data Studio to Convert Multi-currency Reports
Expanding into international markets presents opportunities and challenges for ecommerce companies. One challe...
Effect of Big Data on Accounting and Financial Services
In the recent past, the word ‘big data’ has been quite a buzz. But do you even know what big data is? Th...
Hands Down, The Best iTunes Alternative for Backing Up iPhone/iPad Data
iPhone and iPad users are often met with a common challenge: managing and storing data. Space limitations on i...
Removing Personal Data from Google Analytics
Google Analytics prohibits the collection of personally identifiable information. If detected, Google could de...
7 Ways Big Data Will Impact Ecommerce in 2020
The rise of ecommerce has generated an avalanche of data, most of it unused. In 2020 and beyond, merchants wil...
What is zero party data? – Econsultancy
Marketers are more focused on data than ever before. In a survey carried out by Econsultancy earlier th...
Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data
Whether you’re researching keywords, reviewing lead sources, or analyzing customer attributes from a CRM expor...
Future trends in customer data platforms – Econsultancy
This briefing on future trends in customer data platforms reproduces content from Econsultancy’s CDP Bes...