Analyzing data to improve retail sales is not new. What is new is the volume of data and sophisticated machine...
The 5 Key Benefits Of Data Tokenization
There are many challenges in cyber security, and data tokenization represents a very effective solution for pr...
What is data literacy and why are organisations investing in it? – Econsultancy
The majority of organisations now recognise the importance of data as a driver of commercial strategy. ...
Why a Single Source of Truth Often Isn’t | Customer Data
This week, Salesforce used its annual Dreamforce mega-show to make a host of announcements, ranging from conta...
Hershey’s Head of Media Talks Leveraging Data to Create Content
Here’s why data is actually an unlikely benefit for the creative development of the advertising industry...
Seven steps to an effective data strategy and a virtuous circle of insight – Econsultancy
Customer insights don’t just happen, they need businesses to commit to a process, technology and behavioural c...
Data Brokers’ Secret Scores Can Cripple Consumers | Analytics
Many businesses have been using secret scores created by data brokers to determine how much to charge consumer...
Why businesses should implement structured data
It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmas...
Four tips for getting the most out of a Customer Data Platform (CDP) – Econsultancy
The customer data platform (CDP) has experienced a rapid rise in popularity as a marketing technology platform...
5 Creative Ways Consumer Data Can Quickly Scale Your Business
The right applications can benefit both you and your customers. September 27...