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Influencers

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7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023

Opinions expressed by Entrepreneur contributors are their own. Social media platforms have seen the rise of a new typ...

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‘Desinfluenciar’, la contraparte de los influencers que se ha vuelto tendencia en redes sociales

En la última década, las redes sociales se han convertido en un elemento esencial para diversas industrias. Más allá de ...

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How to Turn Paid Influencers Into Brand Fans

Opinions expressed by Entrepreneur contributors are their own. in 2022, more than 75% of brands had a dedicated budge...

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Ecommerce Trends

Performance Ad Network Connects Influencers, Brands, Audiences

In marketing, the term “influencer” refers to a generalized category of people who use their vast social media reach to ...

Case Study: How Wiggles Petfluencer Party garnered 11.1mn reach with 100+ influencers
Case Study

Case Study: How Wiggles Petfluencer Party garnered 11.1mn reach with 100+ influencers | #casestudy

Wiggles collaborated with creators and influencers for the Petfluencer Party campaign that aimed at strengthening the br...

Can avatars be authentic? Eric Dahan on the rise of virtual influencers
Ecommerce Trends

Can avatars be authentic? Eric Dahan on the rise of virtual influencers

With more and more brands exploring a presence in the metaverse (however you define it), new opportunities for creators ...

Case Study: How Pullman New Delhi Aerocity set Pullman’s experience apart from any other hotel experience through Instagram reels by influencers
Case Study

Case Study: How Pullman New Delhi Aerocity set Pullman’s experience apart from any other hotel experience through Instagram reels by influencers | #casestudy

Pullman New Delhi Aerocity leveraged influencers from different backgrounds to establish how the business hotel can meet...

Case study: How HDFC #BounceBack leveraged GenZ influencers to engage with students
Case Study

Case study: How HDFC #BounceBack leveraged GenZ influencers to engage with students | #casestudy

The HDFC #BounceBack campaign engaged with students through GenZ influencers. The campaign featured influencers such as ...

Spikes Asia Case Study: How The Family Man Season 2 marketing campaign leveraged brand heads as influencers
Case Study

Spikes Asia Case Study: How The Family Man Season 2 marketing campaign leveraged brand heads as influencers | #casestudy

The Family Man Season 2 Marketing campaign leveraged brand heads such as Ritesh Agarwal (OYO) and Manu Kumar Jain (Xiaom...

Case Study: How #ThePulseTongueTwisterChallenge garnered 11mn+reach through a mix of influencers
Case Study

Case Study: How #ThePulseTongueTwisterChallenge garnered 11mn+reach through a mix of influencers | #casestudy

Pulse launched the #PulseTongueTwisterChallenge on the occasion of World Candy Day which fell on Diwali in 2021. The cam...