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IPL

Case Study: How PIPO foods used moment marketing for its IPL campaign
Case Study

Case Study: How PIPO foods used moment marketing for its IPL campaign | #casestudy

PIPO foods combined humorous content with elements of moment marketing during IPL, in a bid to establish the popcorn bra...

Case Study: How Moj-PlayerzPot campaign drove 300k+ UGC during IPL
Case Study

Case Study: How Moj-PlayerzPot campaign drove 300k+ UGC during IPL | #casestudy

With an aim to establish its presence during the IPL and drive engagement, PlayerzPot launched the #PlayerzPotChalleng...

Case Study: How JSW Paints engagement campaign leveraged IPL last year to garner visibility across digital platforms
Case Study

Case Study: How JSW Paints engagement campaign leveraged IPL last year to garner visibility across digital platforms | #casestudy

This case study explores how JSW Paints engaged with the fans and attempted to bring everyone together through an engage...

Case Study: How the Cornitos IPL strategy drove traffic to their e-commerce store
Case Study

Case Study: How the Cornitos IPL strategy drove traffic to their e-commerce store | #casestudy

For IPL 2020, the Cornitos marketing strategy involved driving fans to try their newly launched e-commerce store for buy...

Case Study: How Pringles leveraged AR filter-cricket combo for IPL 2020 campaign
Case Study

Case Study: How Pringles leveraged AR filter-cricket combo for IPL 2020 campaign | #casestudy

#WaveItWithPringles AR filter campaign was brought to life to help Pringles connect with cricket fans during IPL 2020 as...

Case Study: How JSW Steel leveraged IPL 2020 for wider reach across demographics
Case Study

Case Study: How JSW Steel leveraged IPL 2020 for wider reach across demographics | #casestudy

This case study explores how JSW Steel adopted various engagement tactics, catering to a varied audience for its #KhelKh...

Case Study: How Weikfield established their custard as THE companion for IPL through celebrity influencers
Case Study

Case Study: How Weikfield established their custard as THE companion for IPL through celebrity influencers | #casestudy

The case study delves into the Weikfield IPL 2020 campaign that involves Cricketers such as Irrfan Pathan, Cheteshwar Pu...