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Customer journey optimisation and smart martech: Where to start?
Optimising customer journeys involves an increasing amount of interconnected martech and data, particularly wh...
Optimising customer journeys and the role of smart martech
March 31st 2021, 3pm GMT, 10am EST In the summer of 2020, consultant, Dan Barker, wrote that ”…nebulous, and ...
How can marketers increase their chances of successful martech investment? – Econsultancy
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% ...
The Ultimate Guide To MarTech (Infographic)
MarTech, an abbreviation of the phrase Marketing Technology is used to refer to marketing initiatives that uti...
How to Direct Your Next Martech Investment
As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business. ...
A day in the life of… Aaron Goldman, CMO at martech company 4C Insights – Econsultancy
Aaron Goldman is CMO at 4C Insights, a martech company described on its website as “building the leading self-...