How Zepto used World Music Day to take their 10-min promise beyond groceries | #casestudy
To reach their audience, Zepto’s UGC campaign combined two everyday regular basics — Music and Groceries and created a combined impression of 1 million. This Case Study gives the details of the campaign. To make the waiting period for their delivery musical, Zepto used World Music Day and invited consumers to participate in User-Generated Content. […]
Will Pain or Promise Inspire Your Customers to Take Action?
To get your customers to take action, you have to consider what will really inspire them. July 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. For years, the rule of thumb in marketing has been that people need to see their pain before they’ll seek a solution. In other words, […]
Delivering on the promise of great customer experience
February 25th, 2021 | 2pm GMT | 9am EST The Covid-19 pandemic has accelerated the need for companies to provide seamless digital experiences. A great customer experience relies on brands aligning every interaction across every touchpoint, creating a seamless omnichannel journey. As customers expect to be able to communicate quickly and easily with brands, there […]
They Chose Difficult Path, Quit Lucrative Jobs With A Promise To “Ease Your Life’, Now Make Grand Revenue
Let’s talk about the universal mystery and the only one question on every entrepreneur’s mind, ‘Which business idea is the best?’ Is it better to choose the industry in which you have a good amount of experience or the one which already proved itself? Would you believe if the answer is none of these? The […]