The Better Half Recipes for Swiggy Instamart won a Silver at Spikes Asia 2022. The case study explores how the...
Case Study: How LockUppp garnered 200 mn+ views within a month of its launch | #casestudy
With Kangana Ranaut as the host, the LockUpp marketing strategy revolves around drama, the controversial celeb...
Case Study: How FlowGuard Plus engaged with the key influencers of the plumbing ecosystem in India | #casestudy
The case study displays how FlowGuard Plus empowered the plumber community in India, who are the core influenc...
Spikes Asia Case Study: How the Netflix campaign for Red Notice drove 19 Mn+ impressions in 3 days | #casestudy
This case study explores how Netflix India merged the enthusiasm of an offline experience with online amplific...
Naps as self-care: A case for napping during the workday
One day recently, I was so tired from being up until 2 a.m. with my insomniac child that my brain simply would...
Guardianship Letter in Case of Death
For many people, the last thing they want to think about is their demise; however, if you have… Th...
Case Study: How Buds & Berries Valentine’s Day Campaign harped on self-love to propel their toxin-free products | #casestudy
The Buds & Berries Valentine’s day campaign leveraged social media platforms and influencers as a part of ...
How to write high-stakes case studies
If you pitched Hollywood a movie idea about a young woman whose story-level goal is to become 15% more confide...
Case Study: How Ambuja Cement reached 48.3 mn users through its sustainability campaign | #casestudy
This case study explores what went behind the Ambuja Cement sustainability campaign, #ChangeTheStory, on the g...
Spikes Asia Case Study: How VICE Media’s The Unfiltered History Tour garnered 18mn impressions | #casestudy
The Unfiltered History Tour initiative for VICE Media has won a total of 4 Grand Prix, 5 Gold, 4 Silver & ...