Rachel Lyall is Marketing Manager, EMEA and APAC, at Mediaocean. We hear how Covid-19 has impacted her day-to-...
Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy – Econsultancy
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they t...
It’s time for brands to shine with TikTok Ads Manager – Econsultancy
To access all of our premium content, including invaluable research, insights, elearning, data and tools, you ...
Product Owner vs. Product Manager: What’s the Difference?
Googling the term “product owner vs product manager” pulls up the following related questions: G...
A day in the life of… Angela Freeth, Marketing Campaigns Manager at Laundrapp – Econsultancy
Angela Freeth is Marketing Campaigns Manager at Laundrapp. We recently caught up with Freeth to find out more ...
“One Day I Will Be A Celebrity Guest And You Will Serve Me.” – Pankaj Told His Arrogant Hotel Manager.
Although it helps to enter the glamorous world of Bollywood if your parents are cine stars or you are super-ri...
10 Roles and Responsibilities of HR Manager In Organization
Reading Time: 6 minutes A company thrives because of its employees. Various departments across the orga...
Using Google Tag Manager to Track Visitor Interactions
Online merchants need data to drive decisions. An example is tracking visitor activity. In this post, I’ll rev...
Chloe Pascal, Senior Marketing Manager at Nosto – Econsultancy
At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the c...