LinkedIn is the largest online hub for companies and business professionals. If you can increase LinkedIn company page followers, you will extend your brand awareness professional network across a global community.
If you’re not already utilizing a LinkedIn company page, you’re missing out on valuable B2B marketing opportunities and the chance to establish trust and authority within a potentially massive community. If you do not yet have a LinkedIn company page, you are missing out on considerable B2B marketing opportunities. You’re also missing out on an opportunity to build trust and authority among a potentially massive community.
This article helps you understand the importance of LinkedIn followers for your company and how to increase your following.
Tips to Attract More LinkedIn Page Followers
Building a following for your LinkedIn company page doesn’t happen automatically; it requires effort and an effective strategy. Here are ten expert tips to attract more followers.
1) Optimize Your LinkedIn Page
Your LinkedIn page is the first impression for attracting and engaging potential followers. You’ll get more followers if your page is complete and optimized.
Therefore, you should ensure it includes a professional cover photo, profile picture, and company logo.
Also, ensure your description is well-written and detailed and includes keywords relevant to your sector or expertise. Also, use relevant hashtags to make it easier for users to find your page.
2) Post-Great Content
Posting quality content is the best way of providing value to your audience and persuading many of them to follow you. LinkedIn’s most successful users are those who provide relevant content that educates, informs, and inspires others. Therefore, ensure yours is the best it can be.
3) Post Content Regularly
Even though you post quality content, it will have a limited effect if you don’t post regularly. According to LinkedIn’s statistics, posting once a week will give you 2x engagement levels, subsequently increasing your reach.
The more you post, the more prominent your company will be in your followers’ feeds. This prominence will result in your content being shared more, leading to more followers.
4) Join Conversations using Hashtags
Engaging in conversations with your community is an excellent way to demonstrate your expertise and express your views and opinions. By including community hashtags, you’ll increase your chances of getting viewed by your target audience.
You can follow up to 3 hashtags at a time. However, you are not restricted to these, and you can change your relevant hashtags until you find the ones that work best for you.
5) Mention Influencers and Companies in Updates
Mentioning influencers and companies in your posts or updates is a great way to expand your reach and engage with a wider audience. When you tag these, their followers will be notified and will have the opportunity to see your content and potentially follow you.
6) Publish Relevant Articles
You can post articles directly through your LinkedIn profile. These differ from standard LinkedIn posts in that they will rank on Google and other search engines if they’ve been optimized properly.
These articles will potentially be read by users beyond LinkedIn, so they allow you to tap into a wider audience. Including a call to action at the end of your LinkedIn articles is a great way to direct people to your company page and build your followers.
7) Add a Follow Button
Persuading people to follow your LinkedIn profile is often about making it as hassle-free as possible. Therefore, consider adding a follow button so people can follow you with a single click.
You can add these to the top and footer of your website or blog or wherever it seems convenient for your audience. However, you must keep your follow buttons simple. If they are too elaborate, their file size might be too large, subsequently increasing your website loading speed.
8) Join Relevant Groups
Joining relevant LinkedIn groups allows you to interact with like-minded people within your industry or sector. You can engage in conversations and get the opportunity to demonstrate your knowledge and express your ideas.
When you join a group, it is crucial to be active and post regularly. Doing so will increase your credibility amongst your peers, encouraging them to follow you and, subsequently, their followers too.
9) Collaborate with Influencers
LinkedIn influencers and thought leaders command a substantial audience, so collaborating with them can extend your reach and tap into a well of potential followers. There are plenty of ways you can collaborate with LinkedIn influencers, and you should consider all opportunities to do so.
These include joint webinars, co-writing articles, mutually sponsoring content, or tagging each other’s posts. Of course, you must ensure those you collaborate with share a similar interest or within your niche. If you collaborate with the right influencers, you’ll expand your brand and get more followers.
10) Purchase LinkedIn Followers
A fast, easy, and hassle-free way to increase your followers on LinkedIn is to purchase them. It takes time and effort to gain organic followers, and therefore, buying followers is a cost-effective marketing strategy.
Buying LinkedIn followers gives your company business page instant credibility and the social proofing needed to succeed online. With these, you will boost your chances of getting more followers.
When you buy LinkedIn company page followers from Media Mister, you can be confident they are genuine users with real accounts.
They’ve been delivering high-quality, targeted services for the past decade and have thousands of satisfied customers. Their track record for customer service is remarkable, and you’ll have peace of mind with your purchase through their money-back guarantee if they fail to deliver on time.
Increasing your LinkedIn company page followers will not happen overnight, and it requires significant effort coupled with an effective online marketing strategy. If you get things right, you’ll boost your company’s credibility and extend your brand awareness.
The good news is that there are proven ways to achieve more followers. Hopefully, these ten tips for increasing your LinkedIn company following will provide you with all you need to achieve success on the world’s most popular business networking platform.