Neil and Eric talk about why one of the biggest factors that drives your SEO traffic is how often you update your content. Learn why you should focus a good portion of your energy on updating your content, not just on generating new content, and what you can do to create the most efficient strategy possible.


00:00 – Why it’s so important to update your content regularly.
00:54 – The benefits of updating content versus generating new content.
01:54 – Neil’s decision to create a team dedicated to just updating old pieces of content.
02:16 – Using Google Search Console to find the ideal balance for updating your content.
03:34 – How Forbes is leveraging the power of domain authority.
05:31 – That’s it for today! Don’t forget to subscribe!


Welcome to Marketing School, a top business podcast with 61 million downloads!

The topic? You guessed it: marketing!

Brought to you by none other than industry experts Eric Siu (founder of Leveling Up & Single Grain) and Neil Patel (co-founder of Neil Patel Digital and top 10 marketers by Forbes).

Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach.
Level up your marketing knowledge with short videos you can listen to on the go and grow your skills.

Want to learn more about each of the hosts? Subscribe to their channels!
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Marketing School brings you 10 minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away.
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