E-commerce sales globally are projected to reach a staggering $5.5 trillion in 2027, nearly double 2023 figures!

Shopify reigns supreme in the e-commerce world, a crown earned through its user-friendly interface, robust features, and vast app store. Millions of businesses, from solopreneurs to established brands, swear by its reliability and scalability.

But like any monarch, Shopify caters to a specific domain. While it excels for many, its one-size-fits-all approach might not be the perfect fit for every e-commerce startup.

That’s why exploring alternatives is crucial. A simple Google search can give you a vast list of Shopify alternatives but which one is perfect for your E-commerce startup.

If you are a solopreneur and not running a startup, you might want to check out Nichepursue’s guide.

Understanding Your E-commerce Startup Needs

Are you ready to launch your e-commerce startup? Before you get carried away by the excitement of finding products and designing your website, take some time to think about what you really need.

Choosing the right platform is like finding the perfect pair of shoes for your entrepreneurial journey – it needs to fit just right.

But how do you find the best platform for your ecommerce business? Here are some key factors that you should consider:

  1. Budget:

How much money do you have to spend on your platform? If you are bootstrapping your startup, you might want to look for free or low-cost options like WooCommerce or Ecwid.

However, keep in mind that plugins and add-ons can increase your expenses, so plan ahead for future costs. If you have funding and expect rapid growth, you might want to invest in platforms like BigCommerce or Salesforce Commerce Cloud that offer robust scalability features.

  1. Technical Expertise:

How comfortable are you with coding and technology? If you are a tech newbie, you might prefer user-friendly platforms like Shopify or Squarespace that have drag-and-drop interfaces and minimal coding requirements.

If you are a code commando, you might enjoy open-source options like WooCommerce or BigCommerce that give you ultimate control and customization, but require technical know-how.

  1. Product Type:

What kind of products are you selling? If you are selling digital downloads, such as ebooks, music, or courses, you might want to use lightweight platforms like Gumroad or Sellfy that specialise in this type of product.

If you are selling physical products, you might want to use platforms like Shopify, BigCommerce, or WooCommerce that handle inventory management and shipping seamlessly.

  1. Scalability:

How big do you want your business to grow? If you are starting small, you might want to use a platform like Ecwid that integrates with existing websites.

You can upgrade later as your business grows. If you are aiming for an empire, you might want to use a platform built for high-volume sales and expansion, like BigCommerce or Salesforce Commerce Cloud, from the start.

  1. Unique Needs:

What makes your business stand out? If you have a niche focus, you might want to consider platforms tailored to specific industries, like Etsy for handmade goods or Shopify Plus for large-scale merchants.

If you have a design-driven brand, you might want to consider platforms that cater to visual storytelling and aesthetics, like Wix or Squarespace.

Top Shopify Alternatives

You’ve decided to launch your e-commerce startup, but you’re not sure which platform to use. Don’t worry, there are plenty of Shopify alternatives that can suit your needs and goals. Remember, there’s no one-size-fits-all solution, so let’s find the best match for your entrepreneurial style and vision.


The open-source powerhouse: WooCommerce is a WordPress plugin that lets you customise every aspect of your online store, ideal for tech-savvy entrepreneurs who want full control. It’s like building your store with Lego bricks, where you can create anything you can imagine.

The scalability champion: WooCommerce can handle any size of business, from a solo venture to a global empire, with thousands of plugins and extensions that add more features and functionality. It’s like having a virtual army of helpers who can do anything you need, from boosting your SEO to recovering lost sales.

The cost-conscious choice: WooCommerce is free to use, making it a great option for bootstrapped startups who want to save money. It’s like getting a high-end car for the price of a second-hand bike.

The learning curve caveat: WooCommerce’s flexibility comes with a trade-off: it requires more technical skills and effort compared to user-friendly options like Shopify. It’s like learning to cook from scratch instead of using a microwave. It takes more time and work, but the results are worth it.


The built-for-scale platform: BigCommerce is a powerful platform that can handle high-volume sales and complex product catalogues, perfect for ambitious entrepreneurs who want to grow big and fast. It’s like driving a luxury SUV that can tackle any road, no matter how rough or steep.

The feature fiesta platform: BigCommerce has everything you need to run a successful e-commerce business, from SEO, marketing, and analytics tools to CRM and accounting integrations. It’s like having a Swiss army knife of e-commerce features, always handy for any situation.

The growth accelerator platform: BigCommerce connects seamlessly with popular software and apps that can streamline your business operations and boost your efficiency. It’s like having a team of experts who can take care of all the paperwork, leaving you free to focus on your core business.

The pricey proposition platform: BigCommerce’s rich features come with a higher price tag compared to Shopify or WooCommerce. It’s like flying first-class instead of economy. You get all the perks and comforts, but it costs more.


The design darling platform: Squarespace is a beautiful platform that makes it easy to create stunning and elegant online stores, ideal for creative entrepreneurs who care about aesthetics and branding. It’s like turning your Pinterest board into a reality, where your products can shine in the best light.

The e-commerce ease platform: Squarespace has everything you need to start selling online, from e-commerce features to payment options, without the hassle of complex integrations. It’s like baking a cake with a ready-made mix, even if you’re not a master chef.

The marketing maven platform: Squarespace has powerful tools to help you build your brand and reach your audience, from blogging and social media features to email marketing and SEO. It’s like having a megaphone that lets you spread your message to the world.

The limited app integrations platform: Squarespace’s app library is more limited than WooCommerce or BigCommerce, especially for advanced functionality. It’s like having a basic toolbox that can handle most jobs, but for specialised tasks, you might need to look elsewhere.


The drag-and-drop dream platform: Wix is a simple and intuitive platform that makes building online stores a breeze, even for non-techies. It’s like painting by numbers for e-commerce, where anyone can create a masterpiece with no prior experience.

The creative canvas platform: Wix gives you the freedom to design your store the way you want, with stunning templates and layouts that let you express your brand story. It’s like having your own art studio where you can unleash your creativity and make your store unique.

The affordable allure platform: Wix has various pricing plans to suit your budget, with e-commerce features available on higher tiers. It’s like having a restaurant with different menu options, from a snack to a feast, each priced accordingly.

The SEO limitations platform: Wix’s SEO tools might not be enough for some entrepreneurs who want to rank higher on search engines and drive more traffic. It’s like having a bike that can get you around, but for longer distances, you might need a car.


The free-to-start platform: Ecwid lets you start your e-commerce journey without spending a dime. Ecwid works well with existing websites like WordPress or Wix, so you don’t have to create a new one.

The simple and efficient platform: Ecwid has an easy-to-use interface and basic features that make it perfect for small businesses and side projects. 

The limited scalability platform: Ecwid might not be enough for your growing business, as you might need to pay for more features and products. 

The app store limitations platform: Ecwid has fewer apps and integrations than platforms like Shopify or WooCommerce, so you might miss out on some functionality.

Remember: This is just a sneak peek into the wide world of Shopify alternatives! Each platform has its pros and cons, so pick the one that suits your needs and goals the best.

In the next section, we’ll dive deeper into these platforms, giving you detailed comparisons and helpful tips to help you find the ideal match for your e-commerce startup.

Comparing the Alternatives

Now that you’ve met the contenders, it’s time to put them in the ring! Comparing the top Shopify alternatives can feel like navigating a jungle gym of features and options. But fear not, intrepid entrepreneur! This section will be your ultimate comparison guide, helping you identify the platform that perfectly complements your e-commerce dreams.

Ready to rumble? Let’s throw down some punches in the form of a detailed comparison chart:

Feature WooCommerce BigCommerce Squarespace Wix Ecwid
Cost: Free (plugins can add up) $29.95/month+ $16/month+ $14/month+ Free plan, $12/month+
Scalability: Highly scalable with plugins and extensions Built for high-volume sales Limited scalability Limited scalability Limited scalability
Ease of Use: Steeper learning curve for tech-savvy users User-friendly with drag-and-drop interface Very user-friendly with beautiful templates Extremely user-friendly with drag-and-drop Very user-friendly
Customization: Highly customizable with endless design and functionality options Customizable within predefined themes Limited customization options Limited customization options Limited customization options
App Integrations: Vast library of plugins and integrations Robust app store with built-in tools Limited app integrations Limited app integrations Limited app integrations
SEO: Requires optimization plugins for strong SEO Good built-in SEO tools Limited built-in SEO tools Limited built-in SEO tools Basic built-in SEO tools
Marketing Tools: Requires additional plugins for advanced marketing features Built-in email marketing, social media tools, and analytics Powerful blogging and social media tools Basic marketing tools Limited marketing tools


Beyond the table

Remember, this is just a snapshot. Each platform shines in specific areas:

  • WooCommerce: Customization king for tech-savvy entrepreneurs.
  • BigCommerce: Growth champion for high-volume businesses.
  • Squarespace: Design diva for visually-driven brands.
  • Wix: Drag-and-drop dream for ease and affordability.
  • Ecwid: Perfect for micro-businesses starting on a budget.

Think beyond features

Consider your long-term vision. Will you need advanced features later? Can your platform handle growth? Can you integrate with other tools you use?

Remember, the “best” platform is the one that aligns perfectly with your unique needs and aspirations. Experiment, explore, and don’t be afraid to test out demos or reach out to platform communities for advice.

Choosing the Right Platform

You’ve made up your mind to launch your e-commerce startup, but you’re still unsure which platform to use. Don’t fret, there are plenty of Shopify alternatives that can match your needs and goals. Remember, there’s no one-size-fits-all solution, so let’s find the best fit for your entrepreneurial style and vision.

Here’s your five-step guide to finding your e-commerce partner:


Before exploring platforms, take a moment to look inward. Think about your needs and aspirations:

Budget: Self-funded or backed by investors? Pick a platform that suits your financial situation.

Technical Expertise: Tech pro or coding novice? Go for a platform that matches your skill level.

Product Type: Physical products, digital downloads, or something else? Choose a platform with the right tools to manage your inventory.

Growth Vision: Aiming for a solo venture or a global giant? Select a platform that can grow with your ambitions.

Design Aesthetics: Minimalist or storyteller? Pick a platform that reflects your brand voice.

Platform Matchmaking

With your needs in mind, review the alternatives. Remember, there’s no one-size-fits-all solution!

WooCommerce: Build your custom e-commerce kingdom, ideal for tech-savvy entrepreneurs who want full control.

BigCommerce: Run a high-volume empire with powerful features and smooth scalability.

Squarespace: Create a visually stunning domain, perfect for brands that value aesthetics and ease of use.

Wix: Drag-and-drop your way to success, great for beginners and budget-conscious ventures.

Ecwid: Start small and build your micro-monarchy, great for side hustles and experimenting.

Trial runs and test drives

Don’t rush into anything! Most platforms offer free trials or demos. Try them out, test their features, and see how they feel. Imagine creating your store on each platform – which one ignites your passion?

Seek guidance

Don’t do it alone! Seek advice from e-commerce communities, read platform reviews, and connect with successful entrepreneurs using different platforms. Their experiences can be your guide, leading you to the right choice.

Choose with confidence

Once you’ve narrowed down your options, trust your instinct and make the final decision. Remember, the “perfect” platform doesn’t exist, but the one that meets your needs and sparks your interest is the one for you. Embrace the opportunities, learn, adapt, and watch your e-commerce kingdom thrive!


Shopify is a popular choice for e-commerce, but it’s not the only one. There are many other platforms that can meet the unique needs of niche-focused startups like Nichepursue. 

Whether you value customization, scalability, user-friendliness, or integration capabilities, these platforms offer a variety of options for entrepreneurs to discover and find the best fit for their niche market.

The key is to understand your business needs and choose a platform that matches your niche goals.