hey foreign hello everyone and for this video presentation we will talk about analyzing case study and writing case study analysis maybe you are wondering.
This is because everything that we will talk on the strategic management course will be boiled down to main output of outcomes or outcomes rather come back it not in pinaga and strategic management and that is strategic plan for the organization through the use of case analysis in short.
And case study analysis i am major tool nagina gambit when we are strategizing for the organization so case study analysis is not just an easy task because it requires an in-depth study of the organization’s environment and different factors and aspects.
Of the problems being encountered by the firm or by the business organization therefore i am expecting you to pay your attention as we are discussing this important topic before we proceed to the main topic here are the learning outcomes.
So after the end of this lesson you will be able to demonstrate awareness about the basic concepts of the case study you will understand the different areas of case study you will also analyze the business cases and of course you can be able to write an effective.
Case study analysis and case study study is subcategory of research design which investigates problems and offers solutions and case study can range from academic research studies to corporate promotional tools using or trying to sell an idea and their scope is quite.
Vast we but the main difference between the case study and other research design is that case studies involve a lot of storytelling they usually examine particular cases for a person or a group of people this method of research is a very helpful and.
It is very practical and can give a lot of hands-on information so let’s say for instance or snapchat about the concept of case study please take a look of the following rap formula okay so that’s it this wrap formula for your case study will then.
Definitely give us an idea materialized the formula shows from the beginning of the process up to the last part so in short maxi simula and case analysis identification of the problem then the evaluation of the solution or alternatives.
And one even once evaluated the next area is the results wherein the responsible person will recommend alternatives that might possibly solve the problems and it would be the end of or it will be ended to conclusion but later on i will show you the another template or.
Format which we will be using for our case study analysis for now let me present to you the different types of case studies again the purpose of case study is to provide the detailed reports on an event an institution a place a person or a pretty much anything so there are.
Few common types of case study but the types depends on the topic so the following are the most common domains where key studies are needed again before life procedure that the types of case studies or even the purpose of the set cases so we have historical case studies historical.
Events have a multitude or mass of source information offering different perspectives there are always modern parallels where these perspectives can be applied compared and totally analyzed another one is the problem oriented case studies.
And these are usually used for solving problems these are open assigned as theoretical situations where you need to immerse yourself in the situation to examine it example as an entrepreneur naka experience cannon diplomats lost a product in the uppermost market and because of these errors your sales.
Gets fluctuated and with that you want to study the issue in detail and provide solutions so on the greater scale problem oriented case studies are a vital part of relevant socioeconomic discussions internal and external environment and.
Different factors okay so the next one is the cumulative case studies it collects information and offer comparison in business case studies are often used to tell people about the value of the product critical case studies are the other type of a case.
Study where it explores the causes and effects of a certain case illustrative case studies is the another type now i get described some certain events investigating outcomes and lessons study which issue oriented case.
So studies us know moobs definition and case studies analysis case study analysis is an integral part of course in strategic management and the purpose of case study is to provide students with experience of strategic management problems that actual organizations.
Face a case study presents an account of what happened to a business or industry over a number of years so my attendance is not in the cases we could encounter a important dates now possibly my relationships organization and remember that case study.
Analysis is a process of identification of the organization’s problem evaluation of the organization’s environment analysis of the alternative solutions and of course providing of the best alternative as possible solutions to the organization’s problem based on the book written by charles w.
Hill and gareth r jones entitled essential office strategic management they mentioned that the detailed analysis of the case study include eight eight major areas so we have this history development and growth of the company over time the identification of the company’s.
Internal strengths and weaknesses the nature of the external environment surrounding the company the swot analysis the kind of corporate level strategy that the company is pursuing the nature of the company’s business level strategy the company’s structure and control systems.
And how they match its strategy and of course the recommendation so why i am presenting these major areas of the case study this is because these areas will be highlight will be the highlight of the case study studies implementing business level and.
Corporate level strategies so by the way about the business jargons you will be exposed to management now after presenting to you the different major areas of the case study let’s see naman kung adubayan typical my study s.
when you will start to analyze the business cases i want to see these major areas content analysis these are the following so the title of the case and the viewpoint a statement of the problems statement of the objectives areas of considerations alternative.
Course of actions conclusion recommendations and of course the action plan so let us explore this area one by one title of the case and the viewpoint as far as the title of the case is concerned you should have the main idea of the case.
Take a look of the given example so it says the claiming the identify or identity of a brand alibis cases as our example you will be having an idea about an again study so pertaining to the viewpoint.
It refers to any decision maker or person who is in the position to make the final recommendations as mentioned in the case this time illal again was a point of view top executive nasa case who will be responsible for recommending.
The best alternatives to solve the problems of the organization the next content is the statement of the problem it is used in case as a claim that outlines the problem addressed by a study the statement of the problem briefly addresses the question what is the problem that.
The study will address to make an appropriate case analysis first you should mark the important problems that are happening in the organization there are maybe multiple problems that can be faced by the organization and secondly after identifying the problems in the.
Company identified the most concerned and important problems that needed to be focused una uh the introduction is written after having a clear idea of what is defined in the case we deliver it to the reader it is better to start the introduction.
From the historical or social context so the challenging diagnosis for statement of the problem and the management of information is needed to be provided however introduction should not be longer than six to seven lines in a part paragraph so as the most important objective is to.
Convey the most important message for the reader then after the introduction problem statement is defined in the problem statement the company’s most important problem and constraints to solve this problem should be defined clearly.
However the problem should be concisely defined in no more than a paragraph so after defining the problems and constraints analysis of the case study is begin objective statement is a short statement which describes precisely what you are looking for or what you.
Want statement of objectives describe concisely what the case study is trying to achieve it summarizes the accomplishment proponent of the case desires to achieve a statement of objective must be achievable so it can provides direction to the study remember the acronym smart.
Which stands for specific measurable attainable realistic and time-bound that the statement of objective should be indica specifying the objectives then once that the objective was clearly stated you may proceed as associated the process which is the analysis of the.
Areas of considerations detox areas of consideration you need to analyze the internal and external environment of business take note internal environment of business we are analyzing the strengths and weaknesses of the company.
In a external environment we need to analyze the opportunities and threats on business internal and external environment remember that internal environment is is the part of business environment which is concerned with different factors present within the organization again.
Present within the organization it comprises of conditions forces members and events which has the capability to influence the company’s decision and operations example issue a value system mission vision and objectives management structure.
Human resource and even tangible and intangible assets capacity in external environment it comprises of all the extrinsic factors influences events entities and conditions and often existing outside the company’s boundaries but they have a significant influence on the operation.
Performance profitability and survival of the business enterprise atona young making allowance economic factors political legal technological factors socio-cultural or demographics and even the global factors so in this area we will conduct the well-known swot analysis now so i will give you some of the.
Important key points about swot analysis so moreover about the swot analysis strengths weaknesses opportunities and threats and advantages of the organization activities of the company better than competitors unique resources and low cost resources a company have young.
Activities and resources markets sees as the company’s strength and you adding unique selling proposition and weaknesses where do nothing pigment improvement that could be done activities that can be avoided for statement of problems activities.
That can be determined as your weakness in the market factors that can reduce the sales and the competitors activities that can be seen as your weakness looking forward about the opportunities naman pedinathi consider yoma good.
Opportunities that can be spotted um interesting trends of industry opportunities for statement of problems and my opinion a change in technology and market strategies government policy changes that is related to the company’s field changes in social patterns and lifestyle.
Local events and kapagnam and threats very nothing tignan consider young companies facing obstacles come activities of competitors products and services quality standards threat from changing technologies financial or cash flow state problems and of course the weaknesses.
That threaten the business so young mangapedi next process is the alternative course of action after nothing might identify your strengths weaknesses and threats uh opportunities and threats and company we will start evaluating.
Different alternatives subbing an attend it is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints alternatives so we will create the matrix advantages and disadvantages of all the.
Alternative action planning here are some of the criteria consider when we are doing an analysis of the alternative courses of action so we have improved profitability number two is the increased sales market share and return on investment.
Next is brand image customer satisfaction corporate mission vision and strategy and resources and capabilities then once the process of evaluating the alternative course of action was done the company analyst should conclude recommend.
And create the necessary action plan for the implementation of the business organization remember that from the analysis of the organization’s internal and external environment the conclusion will be drawn so then from the conclusion among the recommendations will be done.
And from the recommended alternative course of action the action plan should be developed to achieve the stated objectives so these are the relevant content of the case study analysis now do you have any questions if you have clarifications or questions you may send.
Your concerns to our official group chat or facebook social learning unit thank you everyone and god bless you all by the way can you please comment your major take away about this video presentation thank you.
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