Custom keyrings sometimes go unnoticed because they aren’t as big as backpacks. However, these simple and practical items hold massive potential for those willing to take the risk. Whether you are a DIYer looking for a side hustle or own a business, making custom keyrings can be worth it in the long run.
In this guide, we look at how you can launch your custom keyring business and turn it into a profitable business. The article will cover everything you need to know whether you are collaborating with manufacturers or crafting custom keyrings by hand.
What Makes Custom Keyrings Profitable?
- Low Costs
Keyrings are small compared with other customisable merchandise like backpacks, caps, and T-shirts. This means you won’t need much to get your startup off the ground. You can carve keyrings from wood or use an engraving machine to cut special designs from metal.
The other simple and more convenient option is partnering with reputable keyring manufacturers for bulk orders.
- High Demand
Custom keyrings are practical and versatile. Branded keyrings are ideal for marketing and brand promotion. In addition, custom designs can make excellent personalised gifts for family and friends.
You can also add value to your keyrings, depending on your target audience. For example, you can add a flashlight or a utility penknife if your customers are outdoor enthusiasts. They will appreciate having a keyring that can do more than just keep keys organised.
Starting Your Keyring Business
Let’s break down some of the things you should consider when starting your custom keyring design business.
- Identify Your Niche
The first thing you should do is find your target audience. This will help you make a design that stands out. In addition, it will make your keyring design relevant to your customers. Teenagers and young adults will like fandom-themed keyrings featuring their favourite superheroes and cartoon characters.
You can design branded keyrings for corporates. These custom keyrings can be used to promote upcoming events, conferences, or CSR drives. On the other hand, if your customers are pet owners, why not customise keyrings featuring their pet’s name?
- Compare Manufacturers
If you are a DIYer, you only need to source materials to get started. However, if you want to partner with a manufacturer, you must find a reputable supplier like Rocket Badge. Ensure your order matches their MOQ and their delivery times are reasonable.
Also, choose the right materials, depending on your customers’ needs. For instance, those looking for luxury will prefer keyrings made from premium materials like leather.
- Sales and Distribution
Think of how you can make your custom keyrings special. You can make branded packaging to create a worthy unboxing experience.
Next, run a marketing campaign to generate fanfare and boost sales. Set up an online store, attend local art shows, and have a stand where attendees can purchase your keyrings. Pitch your products to gift shops for collaborations.
Wrapping up
Making custom keyrings is a hobby that you can monetise. The tips in this guide will help you hit the ground running with your unique keyrings.
