Ecommerce consultant

The state of retail as restrictions ease – Econsultancy
Ecommerce Trends

The state of retail as restrictions ease – Econsultancy

The easing of lockdown restrictions means that the majority of retail stores are re-opening again, but the coronavirus pandemic has left a lasting impact on the industry. So, how are retailers faring as we head...

Prime Day Uncertainty a Dilemma for Amazon Sellers | E-Commerce
Ecommerce Trends

Prime Day Uncertainty a Dilemma for Amazon Sellers | E-Commerce

By Jack M. Germain Jul 2, 2020 4:00 AM PT One of the e-tail world’s most pressing questions is: When will Amazon have its Prime Day sale this year? Perhaps a better question is: Will Prime Day happen ...

5 Content Marketing Ideas for August 2020
Ecommerce Trends

5 Content Marketing Ideas for August 2020

From National Black Business Month to product-focused features, August offers content marketers many opportunities to connect with their audience of customers. Content may well be one of the most powerful forms...

7 factors that will shape ecommerce in the second half of 2020 – Econsultancy
Ecommerce Trends

7 factors that will shape ecommerce in the second half of 2020 – Econsultancy

As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them. The first half of 2020 has been eventful for ecommerce. Of course...

The Trail to the Platform | Vendors
Ecommerce Trends

The Trail to the Platform | Vendors

Some years ago, Marc Benioff told me he was not interested in developing back office apps that would compete with SAP and Oracle in the ERP and finance market. Many people, myself included, looked askance at th...

Ecommerce Product Releases: July 1, 2020
Ecommerce Trends

Ecommerce Product Releases: July 1, 2020

Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on website builders, logistics tools, free product listings, predictive art...

A glossary of terms – Econsultancy
Ecommerce Trends

A glossary of terms – Econsultancy

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. Explore our subscription options and get instant access for you, your team ...

E-Commerce Dominates 'New Normal' Retail | E-Commerce
Ecommerce Trends

E-Commerce Dominates ‘New Normal’ Retail | E-Commerce

Shoppers are starting to come back to their favorite brick and mortar storefronts as the pandemic restrictions allow consumers to exit from lockdown. But the impact of COVID-19 has etched some far-reaching chan...

The Anatomy of a Text Ad
Ecommerce Trends

The Anatomy of a Text Ad

Google and Microsoft advertisers have had to rethink quality copy with the format of expanded text ads and responsive search ads. But the principles of the copy are the same for all pay-per-click ads: include t...

A day in the life of... Teresa Barreira, CMO at Publicis Sapient – Econsultancy
Ecommerce Trends

A day in the life of… Teresa Barreira, CMO at Publicis Sapient – Econsultancy

Publicis Sapient has 53 offices and more than 20,000 employees. We caught up with CMO Teresa Barreira to find out how the business has adapted recently. Please describe your job: What do you do? Over the last...

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