SEO - purshoLOGY

How to use PPC data to drive more SEO traffic

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid c...

Applying common sense to assessing the quality of a backlink can yield good results. Ensuring ...

Taking control of a site’s technical SEO is both an art and a science. Take it from me — a content strategist ...

Adding on-site text for search engines and not users could confuse algorithms and may amount to keyword stuffi...

This class goes beyond the basics to future-proof your company’s SEO. July ...

Crawl budget inefficiencies can affect organic search performance if new or updated content is not getting cra...

Now, after reading the title, you can think, “What new can I read here? At least every month I see si...

While there are many extensions that can supplement your online presence and improve your on-page SEO...

JavaScript can improve a shopper’s buying experience, encourage interaction, and even bolster site performance...

Once you decide to invest in video, you still need to figure out how to get people to view and interact with i...