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The British might be gone and consumers still harbour anger for them, but we still unconsciously look at anyone foreign as premium. Having a foreign name gives a global identity to these brands – It just creates an impression that their products are not exclusively meant for India and it seems more exotic than anything

The biggest company that does this is Aditya Birla group. Adtiya Birla acquired a subsidiary called Madhura Fashion in 1999. DATA Madhura Fashion did 1559 Crores in revenue in 2021 and it has a few companies in it that you know well.

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