In a recent episode of his podcast, Pete shared some of the techniques he’s using to improve his SEO processes using ChatGPT and Bard.

The Bard angle was particularly interesting, as he was describing using Google’s own tools to decode what Google wants in order to reward you with top rankings.

So I invited him on our channel to dig a little big deeper into this topic, and look at AI specifically through the lens of search engine optimization.

We spend a bit of time talking about the differences between ChatGPT and Bard — and the pros and cons of each. Pete shares his company policy on using AI, as well as some fair warnings that remind us with great power comes great responsibility. And finally, we dive into a screen share where Pete demonstrates (step by step) how he’s saving time, getting better results, and rewriting his processes when it comes to SEO.

It’s an absolutely fantastic conversation, with golden nuggets sprinkled throughout the entire session — so stick around for the entire thing and walk away with some practical advice on how to leverage AI for your rankings.


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