In this episode of Take-Away with Sam Oches, Sam talks with Stephen Loftis and Christine Lorusso, the chief brand officer and senior director of digital marketing, respectively, of Firebirds Wood Fired Grill, a polished casual concept based in Charlotte, N.C., with 56 units across 20 states. Firebirds is in the midst of a major digital transformation as it looks to appeal to all generations and develop stronger customer loyalty, and Stephen and Christine joined the podcast to offer a peek behind the curtain of their budding digital marketing strategy and how it is helping them reach a broader consumer set.

In this conversation, you’ll find out why:
All of the senses are in play when developing a unique experience
Your website is the entry point to your restaurant for many consumers and should effectively communicate your brand and experience
If you haven’t changed your website since the pandemic, you probably should build it again from scratch
First-party data is the most important goal with your digital marketing strategy
Your loyalty program should feature some more subtle perks along with deals
More upscale chains have to get creative in appealing to younger generations

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