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Apple’s USP has always been that it is ultra-protective of its users’
privacy. But that’s all a façade. The new surveillance system that Apple has sought to launch with iOS15 is a scare. With iOS 14.5, you can choose to restrict targeted advertising. Apps that run targeted ads like Facebook and Twitter, took a huge hit. 59% of advertisers in the US and UK shifted from iOS to android- resulting in a net loss of $600 billion of Facebook alone, in just one year.

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