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The INSANE Story of Uber….
Welcome to the story of Uber, covering the journey of Uber from idea to empire. Uber in many ways is an incredible business success story, of how Travis Kalanick defied the odds and grew Uber so rapidly despite countless challenges. However, this video also looks at many of the controversies Uber faced along the way, such as Uber’s culture issues, Uber’s fight in China, and their battles to outwit local authorities by using their secret Greyball software.
DISCLAIMER: This video utilises a wide variety of secondary sources, but is heavily based on the book Super Pumped by Mike Isaac. Whilst every effort has been made to cross reference information, this video should be treated as one (simplified) version of the Uber story, and NOT a documentary. As with any story, there will always be differing views, and nuance that is lost. This video is meant to provide a summary of existing public information about Uber’s story, and is not a piece of journalism.
Uber is a name that needs no explanation, but its business Model definitely does. You’d be surprised to know that Uber has a Business Model which is almost Illegal. But what is it exactly? How does Uber earn Money? How do its charges function? Does Uber own all the Cars? Are there any allegations against the company? I talk about all these things in this episode of the Business Models Series.
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