How this brand In just a few months, the generated a revenue of 250 million dollars and became the 6th biggest sports drink company in the world. Friends, recently Sandeep Maheshwari and Raj Samani did an interview session together in which Sandeep Maheshwari tells a story of his son. My son was aware of that and he kept that bottle. He said, I don’t remember what it was. Yes, I think it was Prime.
I asked him what’s in it. He said, no dad, you don’t know, it’s something. Now listen to the reason why this is so special from Raj Shamani. Normal energy drink like coconut water, he sold it at a premium of 7 times. So if you get a normal beverage for 10 rupees, you will get it for 70 rupees. And within a year, I think he has completed 250 million.
Dollar revenue. It is pretty successful. It is really successful. Juhiya Dosto. So It is pretty successful. It is really successful. Yes, friends. Guys, Prime Hydration is not an ordinary brand. What makes it special are the two faces associated with it, which you must have seen on YouTube. Yes, I am talking about Logan Paul and KSI.
Now, on one hand, American YouTuber Logan Paul has more than 2.2 crore subscribers. On the other hand, JJ Olantuji, whom we know by the name of KSI, with 1.6 crore subscribers, is counted among the UK’s top YouTubers. But how did these two YouTubers come together and how did they think of making a brand together? Friends, this story begins not on a business table, but in a boxing ring.
In February 2018, KSI faces Joe Weller and KSI wins this match. After this, KSI challenges Logan Paul to face him in a boxing ring. Logan Paul, any other Paul, I don’t care. Now in 2017, after S*icide video, a huge controversy with his Forest Logan was looking for a way to boost his career once again and he thought it was the best way to face KSI in the boxing ring. Logan Paul going to fight KSI.
On 25th August 2018, there is a fight between the two. The fight was very close and the result was 57-57 It’s a majority Draw 57-57 means draw. Now both the Youtubers’ fans were quite involved in this scenario. And they were supporting their favourite Youtuber. Seeing the fans’ easy grace, a rematch was scheduled between them. From the United Kingdom, the night battle.
By which KSI wins. But the fight was so close that social media war was created between these two fans. And there is a lot of hype on the internet. Now taking advantage of this hype, these two YouTubers schedule a live stream on 4th January 2022, in which they were going to make a big announcement. Fans were hoping that they would get to see another fight between KSI and Logan Paul.
And this live stream is going to be done to announce his dates. But, in opposition to everyone’s expectations, the two YouTubers who were made enemies of each other all over the world, together, We have created our own. YES! they launch a sports energy drink which is called Prime Hydration. Let me tell you, this is a product of a company called Congo Brands which was launched in collaboration with Logan Paul and KSI. Usually, YouTubers sell their merchandise so that they can.
Earn some extra income. But Logan Paul and KSI took it to the next level and not just one merchandise, but they made a global brand. Fans went crazy for this and to get a bottle of Prime Hydration they made a long queue for hours. You won’t believe that in America, just four days after the launch of Prime Hydration, it was completely out of stock. And in the UK, the condition was such that one person couldn’t buy more than two bottles of it at a time.
The craze for Prime Hydration had reached such a high level that people were selling it at a much higher price in the black market. This bottle of 700 rupees was sold so much that in just 52 weeks, both its YouTubers had generated a revenue of 37.6 million dollars, which is more than 300 crores. In such a short time, Prime Hydration was successful in collaborating with Arsenal Football Club and they are selling their energy drink during matches as well. Let me tell you, this sports drink brand has sold more than.
250 million dollars, which is more than 20,500 crores in retail sales in its initial year. And there are rumors that Coca-Cola is going to buy it for 10 billion dollars. And these numbers are so big that no other brand can achieve this in a year. Now, all this was possible because of the amazing popularity and fan base of Logan Paul and KSI, which they have earned on YouTube by working hard for years. But friends, the success of Prime Hydration cannot be.
Credited only to Logan Paul and KSI’s fan following. In fact, behind this was their amazing business mind as well. First of all, if we talk about Prime Hydration drink, it has been made keeping in mind the needs of sportsmen and fitness freaks. It has only 2 grams of sugar and 25 calories. If we look at its health benefits, this drink also has branched chain amino acids, vitamins and antioxidants. Logan Paul and KSI did not leave any stone unturned in.
Counting its health benefits. 150 milligrams of electrolytes, 250 milligrams BCAAs, 10% coconut water. which led to other YouTubers making videos on it and comparing it to Gatorade which is the best selling sports energy drink in the world today. There’s more like flavor in it, I can’t even describe it. There’s more like flavor in that, i can’t even describe it. This one’s honestly better. There’s a-.
And now when it was compared to Gatorade and it was told to be better, people were curious to try it and its sales got a lot of boost. But the thing to note here is that it was not marketed purely as a sports energy drink. And it was told to be an energy drink for the common people, which made more and more people buy it. Logan Paul and KSI’s other marketing strategy was to create its exclusivity. The supply of Prime Hydration is being kept up to a limited retailer,.
so that there is always a shortage of it in the market and people are ready to buy it at a high price. Recently, there was an incident related to Prime Drink, which caused a lot of commotion in the media. Actually, during an event in Kuchiyon, when Logan Paul and KSI were on stage, their fans started throwing empty bottles of Prime Drink on them. Now big newspapers and media houses jumped on it and covered it. And this was called the failure of Prime Drink.
But then Logan Paul made a video and said that all this was scripted. He himself told people to do this. Now this led to the free publicity of Prime Drink all over the world. And crores of rupees spent on marketing were saved. Last but not the least, the product they selected was also a major reason behind their success. When a YouTuber launches his t-shirt or some merchandise, then people usually buy it for once. Which means that a YouTuber makes a profit only once.
But friends, energy drink is such a thing that people drink at least once or twice a week. And when they drink it, it ends in one go. Now for the next one, cravings come again. This made them successful in selling more. And these marketing strategies ultimately wrote the story of success for them. By the way, would you like to try Prime Hydration? Comment in the comment section and let me know.
Ladies and gentlemen, thank you for watching the video.
