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casestudy

How Domino’s V-Day campaign helped Gen-Z move beyond situationships
Case Study

How Domino’s V-Day campaign helped Gen-Z move beyond situationships | #casestudy

Domino’s #SayItWithAPizza campaign explored the new dating arena by creating social media characters that enabled the au...

How Too Yumm! used viral music to create a UGC and gained over 307Mn+ views
Case Study

How Too Yumm! used viral music to create a UGC and gained over 307Mn+ views | #casestudy

Using the full potential of influencers and virality of dance steps, Too Yumm! initiated a UGC campaign garnering 3K+ en...

How Center Fruit's branded content campaign reached 135 Mn+ in 5 weeks
Case Study

How Center Fruit’s branded content campaign reached 135 Mn+ in 5 weeks | #casestudy

Center Fruit aimed at owning the genre of comedy by developing a stand-up show with MTV India and created curiosity thro...

Case Study: How Fevicol used Instagram Reels Remix feature to engage users
Case Study

Case Study: How Fevicol used Instagram Reels Remix feature to engage users | #casestudy

Fevicol invited the audience to participate in an engagement activity by reviving an older ad, using Instagram’s AI. The...

How influencer activity for Bachchhan Paandey’s release campaign garnered 1Bn impressions
Case Study

How influencer activity for Bachchhan Paandey’s release campaign garnered 1Bn impressions | #casestudy

Bachchhan Paandey managed to create a stir on three social media platforms, by collaborating with creators exclusive to ...

Case Study: How Colors TV garnered 400+ Mn Reach in Valentine’s Week for the launch of new show
Case Study

Case Study: How Colors TV garnered 400+ Mn Reach in Valentine’s Week for the launch of new show | #casestudy

Staying true to the theme of the show, Colors TV managed to assemble quantitative and qualitative results for the multi-...

How Columbia Pacific Communities redefined gender roles through its Christmas campaign
Case Study

How Columbia Pacific Communities redefined gender roles through its Christmas campaign | #casestudy

Social Samosa takes a closer look at Columbia Pacific Communities’ campaign #MissSanta, which aimed to empower senior ci...

How Cadbury Dairy Milk leveraged tech for the recent leg of Madbury
Case Study

How Cadbury Dairy Milk leveraged tech for the recent leg of Madbury | #casestudy

Carrying forth their long-standing user engagement IP – Madbury, Cadbury Dairly Milk India used technology to pair two p...

Case Study: How Uber's WhatsApp 2 Ride campaign for Delhi NCR garnered 31M Impressions
Case Study

Case Study: How Uber’s WhatsApp 2 Ride campaign for Delhi NCR garnered 31M Impressions | #casestudy

This case study explores how Uber used WhatsApp business platform to enable consumers to book a cab through the messagin...

Case Study: How Swiggy had the whole nation questioning - 'Why Is This A Swiggy Ad?’
Case Study

Case Study: How Swiggy had the whole nation questioning – ‘Why Is This A Swiggy Ad?’ | #casestudy

Using the best potential of UGC format, Swiggy asked the audience a simple question – ‘Why Is This A Swiggy Ad?’ and had...