Are you looking to grow your website traffic? Do you want to engage your visitors for longer? Want to know how adding videos on your website enhances research impact?
Videos are the perfect way to grab your visitor’s attention on the website. To sell something, you need to convey a story that connects to the prospects, and what better way to tell that story if not through videos.
Research by Wyzowl shows that 94% of marketers believe video marketing has increased the understanding of their products and services for their customers.
In addition, 84% of marketers could generate leads through video marketing. The statistics clearly show that video marketing positively impacts a business. But do videos on your websites have the same impact? Let’s read on and find out.
Why should you have videos on your website?
Text or graphics are a scannable form of content. Videos need attention. If you can produce that curiosity at the beginning of that video, you can get the most valuable user time.
Statistics show that customers remember a video for much longer than written content. In addition, the rate of conversion increases significantly using videos. Here are a few reasons why you should have videos on your website-
1. Videos improve your website ranking on SERPs.
Did you know that videos are one of the best ways of increasing your website’s SERP ranking?
Yes, you read that right!
By 2022, videos will make up more than 82% of internet traffic. Hence, using videos on your website and integrating them with proper SEO can land your website right on the top of SERPs.
In addition, research has shown that when users see a video thumbnail beside a search result, they are more likely to click on it.
Furthermore, Google algorithms also prioritize results with video content over others. As a result, your website has a high chance of getting ranked on the first page of a search engine when it has videos in it.
2. Videos increase conversions
Video Ads have an average CTR (click-through rate) of 1.84%, the highest CTR of all digital ads formats. As a result, you can quickly grab your prospect’s attention through videos.
When you make that video exciting and educational at the same time, your conversion rates increase significantly.
Nowadays, people are using videos of multiple kinds on landing pages. This has also shown an increase in conversion rates. In addition, using clients’ testimonial videos is also an excellent way to increase conversions. Client testimonials offer potential clients the positive aspects of your company.
3. Videos keep your visitors engaged.
Time spent by a visitor on your website is another metric search engines use to rank websites. Hence keeping your visitors engaged with your website is pretty crucial.
Videos have come up as a great solution to increase audience engagement on websites. You can add about us videos on your landing page to explain your business and what it does.
In addition, you can also add product demo videos to give insights about your products.
Customers prefer seeing rather than reading about your company or products. You can use this to your advantage and craft amazing videos to steal your visitor’s hearts!
4. Stand out among the competition.
There are countless ways to make your website stand out by using unique and compelling videos. We all know by now that videos can help you make a lasting impact on your customers.
Similarly, the more unique your video content is, the more memorable your brand will become.
Use videos on your website to make a significant impact on visitors
The benefits of using videos on a website are clear from the above points. With the help of videos, you can establish your brand and spread your reach, and make a lasting impact on the audience.
Using videos, you provide better and more understandable results, from teaching the viewers how to do something to showing them how your business works behind-the-scenes. Videos enable your customers to connect with your business.
Here are some different videos you should include on your website to enhance research impact.
Types of videos you can use-
Business introduction
Business introduction videos show the audience what your business is. You can display your brand’s purpose, mission, and personality to the audience through introductory videos.
With good business introduction videos, you create a unique image in your customer’s mind. In addition, they allow you to stand out from the competition.
Products or services
A product or service video is a short video clip explaining in detail the workings of your product or service. Product or service videos tell your customers how your product or service works. It also shows how your business uses the product or service to solve a particular issue. As a result, products or service videos help in increasing sales or conversions.
Client testimonials
A client testimonial is a video of a client praising the customer. In most testimonial videos, a customer tells the viewers about their experience with the company.
Testimonial videos are the perfect ways to win over potential customers. People believe what they see. Hence when they see existing or previous customers praise your company, they will convert into clients. You should add testimonial videos at the end of your website’s homepage. This way, visitors will have enough information about the company before seeing the testimonial videos.
Explainer videos
Explainer videos are short videos highlighting the company’s product, services, or business idea uniquely. Explainer videos are usually posted on the landing page or the website’s homepage.
Explainer videos increase conversions and sales by providing deep insights about products, businesses, or services.
Explainer Video Company | MotionGility
Wrapping
Over the years, videos have started dominating the digital market. Simultaneously, they became something businesses couldn’t ignore. So to ensure your business continues profiting and growing, you should start including videos in your website and marketing strategy.
Author Bio
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
