Marketing isn’t simply an important part of business success – it is the business. Everything else in the business depends upon marketing.
Marketing is of vital importance to any business. It is the key process of researching, promoting and selling products or services to your target market. The bottom line of any business is profit. Profit is largely the result of successful sales. Marketing is an important business process where you inform, attract and convince people that your products or services are of value to them.