Marketing is where businesses promote and sell their products and services. Traditionally, companies would use magazines and newspapers to showcase their goods. Nowadays, through digital marketing, you can use digital media, websites, and social media to promote your company.
Online marketing utilizes the Internet (and other forms of digital communication) to connect their brand with potential customers. It includes using search engine optimization, pay-per-click methods, emails, mobiles, influencers, social media, affiliates, and many more.
Search Engine Optimization
You can’t make a list of types of digital marketing without SEO. This type of digital marketing utilizes a website’s technical configuration, link popularity, content relevance, etc., so it places (and stays) easily findable, popular, and more relevant whenever a user searches for something. As a result of this method, search engines would rank a brand’s content as one of the top.
It improves a brand website’s visibility to gather traffic on your website and, eventually, sales. It’s a long-term marketing method and is considered a good investment. If you’re a newly opened business, hiring a local SEO company for your needs would be beneficial. They can help strategize with your company, execute your goals, and optimize your plan however you want.
When hiring a marketing service, it would help your brand if you checked their credentials, if they’ve worked with notable companies, and if they can provide a clear plan for you to check out.
Pay-Per-Click
Pay-per-click marketing is just like how it sounds. PPC or pay-per-click is a marketing method where advertisers would use ads like Google Ads and pay a fee every time someone on the Internet clicks on the ad. This method can be used anywhere, and consumers would typically see this at the top of their results page.
The difference between the pay-per-click method and SEO is that in PPC, you would utilize actual ads to improve your brand’s visibility. Whereas in SEO marketing, you would use a wide array of techniques like ensuring that your content is helpful and marketable smartly. Another critical difference between the two is that PPC would show on the top search engine results, but it would clearly show that it’s a promotion and it’s a paid advertisement.
PPC is short-term digital marketing, whereas SEO is long-term marketing. Once you no longer pay for the PPC services, the ad wouldn’t exist. You see these ads at the top, sides, or bottom of your YouTube videos or ads when you go through your mobile applications.
Email Marketing
Today, there are various methods of marketing. However, email marketing remains one of the most effective marketing techniques. Almost everyone uses their emails, and when you hire an excellent marketing service, your customers can get captivated by compelling campaigns.
Email marketing understands the limitations of audience outreach and thus makes up for this by analyzing customer interactions and data to improve the marketing strategy further and make credible decisions.
Furthermore, the great thing about email marketing is that you can personalize it to the (potential) customer and entice them to click the email, thus increasing the click-through rates. Recipients can also edit and set their preferences to decide how frequently they would get emails from your brand.
Influencer Marketing
What is an influencer? It’s a famous person on the Internet with the ability and power to affect their audience’s perception of a brand. They can help build interest in a brand and influence people’s purchasing decisions. It’s through their position, knowledge, authority, and relationship with their audience.
Notable influencers today are Bretman Rock, mainstream celebrities like Emma Watson, micro-influencers with 100,000 followers like Elizabeth Couse, and many more. Many utilize influencer marketing due to how many influencers are now online. It’s a cost-effective way to reach a brand’s target audience and promote its services or products.
Social Media Marketing
Social media marketing utilizes various social media channels to promote one’s brand. Today, you’ll observe that just about everyone knows what social media is and how to use the popular ones. Social media marketing is one of the most popular types among advertisers. However, marketing teams won’t just simply post pictures and communicate with customers; marketers have a strategic and technical approach to advertising on social media.
The efforts in this type of marketing must be well-coordinated and consistent. Marketers would utilize various tools to ensure that each post is automated and scheduled to publish strategically when many customers are online.
The crucial part of this marketing is analytics. Observing the performance of each post is a must to create more effective strategies based on the data. Just observe big brands on their social media sites, e.g., Facebook, Instagram, and Twitter.
Final Thoughts
Digital marketing comprises various methods, technologies, and tactics to reach target consumers. Undoubtedly, online marketing is one of the most cost-effective ways to promote your brand. It’s no surprise that it revolutionized the marketing industry.
Are you looking for ways to promote your business that are affordable and cost-effective? Then, opt for one or two of the types of digital marketing mentioned above. Most of these types are affordable and have a great return on investment.
