This week the Biz Doc chews on Krispy Kreme – the famous doughnut company that has had some ups and down...
Case Study: How Forfurs leveraged social media to create awareness around pet adoption | #casestudy
With the help of influencers, Forfurs launched its ‘Adopt Don’t Shop’ initiative to provide homes for stray an...
Case Study: How Oriflame celebrated 25 years in India with its community | #casestudy
Created by VMLY&R India, the #BeautifulBeginnings campaign by Oriflame India garnered 6.2M reach and 5L en...
Case Study: How Swarovski Valentine’s day campaign leveraged macro-influencers to create reach for its premium offering | #casestudy
The case study delves into Swarovski’s Valentine’s day campaign, involving an influencer outreach program on I...
Case Study: How WeddingWire used influencers to create awareness around digital wedding planning tools | #casestudy
Karo #ShaadiKiTaiyari with WeddingWire India campaign encouraged couples in India to take char...
Case study: How Cinthol ‘s online travel community enabled the brand’s content campaign | #casestudy
The case study explores how Cinthol leveraged influencers on social media to give a push to its UGC campaign, ...
Case Study: How McDonald’s re-launched Chicken McGrill in a saturated QSR market | #casestudy
Through influencer outreach, McDonald’s India brought back McGrill in a QSR market saturated with chicken offe...
Case Study: How BGauss executed hyper-local targetting through micro-influencers for Diwali campaign | #casestudy
For its Diwali campaign, BGauss leveraged micro-influencers through a contest. The case study explains how BGa...
Case Study: How Reliance General Insurance ’s Brobot added a human touch to their digital services | #casestudy
With the launch of a brand mascot, Brobot, Reliance General Insurance case study explains how the brand aimed ...
Case Study: How Gaana’ Garba chain harped on UGC for Navratri | #casestudy
This case study explores how Gaana created a buzz around Navratri, popularizing their song library and new sho...