Econsultancy

Liam Patterson
Ecommerce Trends

A day in the life of… Liam Patterson, CEO of Bidnamic – Econsultancy

Liam Patterson is the CEO and Founder of Google Shopping platform Bidnamic. We caught up with Liam to find out more about his role, and how Covid-19 has impacted both his company and the wider retail sector. ...

ecommerce_furniture
Ecommerce Trends

Seven retailers who digitally transformed by doing what customers love online – Econsultancy

At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing ...

7 examples of how the internet of things is facilitating healthcare – Econsultancy
Ecommerce Trends

7 examples of how the internet of things is facilitating healthcare – Econsultancy

In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care? The advent of 5G is beginning to make the true transformative potential of smar...

Three steps to effective cross-team collaboration in ecommerce – Econsultancy
Ecommerce Trends

inRiver and Ethan Allen on the rise of social shopping, UGC and AR – Econsultancy

Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping. The pandemic did not create the...

A day in the life of… Hannah Herlihy Lowe, Head of Customer Success at Conjura – Econsultancy
Ecommerce Trends

A day in the life of… Hannah Herlihy Lowe, Head of Customer Success at Conjura – Econsultancy

Hannah Herlihy-Lowe is the Head of Customer Success at ecommerce and marketing data specialists, Conjura. We caught up with Hannah to find out more about her role and typical day. Please describe your job: Wh...

Nestlé's Global Data and Analytics Manager on the fundamentals of data strategy – Econsultancy
Ecommerce Trends

how to discover requirements – Econsultancy

Almost all areas of business are now engaged with customer understanding and business performance data. It has become essential for marketing teams themselves to position their strategy and budgets within educa...

How digital priorities have changed for charities since Covid-19 – Econsultancy
Ecommerce Trends

Eight inspiring social media campaigns from the charity sector – Econsultancy

Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. The Covid-19 pandemic has certainly brought the importance of digital c...

10 brands getting creative with GIFs and looping video on Instagram – Econsultancy
Ecommerce Trends

10 brands getting creative with GIFs and looping video on Instagram – Econsultancy

The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain n...

skyscanner app and website
Ecommerce Trends

How user research is helping Skyscanner combat an uncertain travel climate – Econsultancy

Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel. Image: Postmodern Studio / Shutterstock.com For trav...

Chris Soames
Ecommerce Trends

A day in the life of… Chris Soames, CEO at HOME Agency – Econsultancy

Chris Soames is CEO of marketing agency HOME. We caught up with Chris to find out more about his role, and how it has been impacted by Covid-19. Please describe your job: What do you do? I’m the CEO of HOME, ...

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