If you’ve decided to pursue a career in digital marketing but are unsure where to begin with or what is the scope in the field of digital marketing? Don’t worry we are here to assist you.
Digital marketing has transformed the marketing sector completely, and it is now one of the most demanding career options available, with additional growth projected in the future.
In this article, we’ll discuss the various career paths accessible in the field of digital marketing, as well as how to get started in the sector of digital marketing.
Must Read: Should You Start Your Career in Digital Marketing in 2021?
So, without wasting any time, let’s first understand the meaning of digital marketing.
What is Digital Marketing?
Digital Marketing is simply a process of promoting your goods and services through the use of various digital platforms, such as websites, social media, search engines, and many more in order to increase the sales of the business.
There are a plethora of ways available to promote your products and services through digital marketing, some of them are Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing, Content Marketing, etc.
Let’s take a quick look at some of the scope of digital marketing.
What is the Scope of Digital Marketing?
Digital marketing is one of the evolving industries for the past few years and it’s predicted to grow even more in the coming future. According to some research, digital marketing will capture the whole marketing industry in the next 4 to 5 years.
The growth of digital marketing has been very impressive and the covid-19 pandemic has been a boom for the digital marketing industry. Due to this pandemic, the number of users of the internet has increased drastically.
Almost every business has started its operations through online mediums. Online shopping, ordering food, even net banking, and transferring money online has become the new normal.
All these advancements and changes had led to the growth of the digital marketing industry. And we can say that digital marketing is the future. The demand for digital marketing professionals has already increased by 40%.
Hence, there is a huge scope in the digital marketing industry in the future. And if you are thinking of starting your career in this field, then this would be a perfect time & opportunity to enhance your digital marketing skills and give a kick-start to your career in this industry.
Now that you’re familiar with the meaning and scope of digital marketing, let’s move ahead and take a look at how you can start your career in the field of digital marketing.
How You Can Start Your Career in Digital Marketing?
Digital marketing is a fast-paced and ever-expanding field. Once you’ve decided to pursue a career in digital marketing, the next step is to figure out how to start with it.
You have to start learning & understanding all the aspects of digital marketing. You can watch videos on youtube, refer to various books, or go through various blogs on the internet.
There is a huge amount of free content available on the internet that will help you in advancing your knowledge of digital marketing. But if you want a structured learning system, then enrolling in a digital marketing course will definitely help.
If you are a graduate looking for a post-graduation course, then you can go for an Post Graduation in digital marketing. It is one of the best courses that will give you in-depth knowledge about all the aspects of digital marketing.
Having a postgraduate degree is always better, and it will give weight to your resume. You will get an opportunity to learn from the industry experts and get a chance to intern with various firms, which will give you practical experience in the particular field.
And according to some statistics, an MBA graduate from any field is likely to get a CTC of 6+ LPA in some of the renowned organisations. So, pursuing a Post Graduation in Digital Marketing would be a great option to give a kick-start to your career.
But if you don’t want to go for a long-term course and learn digital marketing side by side with your mainstream field, then you can go for an advanced online digital marketing course.
Now that you’ve enrolled yourself in some courses and enhanced your digital marketing skills, the next and the most important step would be to start applying for internships. Try to do as many as you can, because it will give you a practical learning experience.
Once you’ve gained practical experience, start building your portfolio to have a better digital presence. And try to follow up with the latest trends in the industry.
Apply to various companies where you think you can offer your service better and give your 100%. Send your personalized cover letters attached with your resume and portfolio.
And that’s how you will be able to build your fantastic career in one of the best and evolving industries, i.e. Digital Marketing.
Top 5 Career Opportunities in Digital Marketing
1. Digital Marketing Manager
A digital marketing manager’s job is to organise and execute a company’s entire online presence. A digital marketing manager promotes a company’s products and services through all available digital marketing channels and platforms, with the primary goal of increasing sales at a low cost.
2. SEO Expert
The role of an SEO professional in any company would be to optimize the company’s website in order to rank it on the first page of the SERP. The SEO professional must stay up with the current trends and news on what changes the search engines are making.
And in order to do all this, you must have in-depth knowledge and understanding of all the technical aspects of SEO. Enrolling in an SEO Course, and enhancing the SEO skills will definitely help.
3. Social Media Marketer
Social media marketing is all about managing a company’s presence across social media platforms such as Facebook, Instagram, etc. A company’s comprehensive social media strategy is also designed and executed by Social Media Marketing Specialists.
The responsibilities of a social media marketer are to develop a social media strategy, create material in accordance with it, post it, and monitor important metrics such as follower reach, impressions, and engagement.
4. Paid Marketing Manager
The role of a Paid Media Marketing Manager is to manage as well as execute the sponsored advertisements across all the social media platforms, search engines, and display networks.
For being a successful paid marketing manager, one needs to have excellent analytical skills as well as experience with almost every type of digital advertising medium.
5. Content Marketer
The day-to-day role of a content marketer is to create engaging and compelling content in order to attract new customers and retain the existing customers.
As a content marketer, you’ll be responsible for a variety of duties, including blog management, drip campaigns, copywriting, guest blogging, public relations, and video production
That’s about it! We hope this blog has helped you out in the way of shaping your digital marketing career.
Author’s Bio
Karan Shah
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.
