July 28th, 2020 | 3pm BST, 10am EST What will the industry look like in two years’ time? In this moment of un...
A day in the life of… Andrew Barraclough, Head of Design, GSK – Econsultancy
Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his “hunger for craft and creativi...
Ecommerce Briefs: Walmart and Shopify, Physical Store Outlook, Instagram
“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this inst...
Vicky Bullen, CEO at Coley Porter Bell – Econsultancy
Vicky Bullen is the CEO of global branding agency Coley Porter Bell. Econsultancy caught up with her to find o...
Shopify’s App Store Is Good and Bad, Says ‘Unofficial’ Expert
Kurt Elster’s “The Unofficial Shopify Podcast” has been downloaded more than 1 million times. His agency, Ethe...
Let’s Rethink Our Relationship With CRM | Strategy
If you search for “why CRM fails” you get over three million results. Analysts report that close t...
What’s Your Plan for Measuring Marketing Outcomes?
Once it defines the objectives of its business or marketing campaign, an ecommerce company should decide how t...
30 brands with excellent social media strategies – Econsultancy
From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity...
Website Development Contracts, Part 3: Important Cloud and SLA Considerations | Tech Law
By Peter S. Vogel & Chelsea Hilliard Jun 25, 2020 4:00 AM PT The cloud is an essential component of al...
Assessing Google’s ‘Core Web Vitals’ on Shopify Themes
Google recently announced “Core Web Vitals,” which are new performance metrics that will become a search ranki...