Having good relationships with consumers is one of the most important activities that every business needs to focus on. It is already widely known in the industry that “consumers are king” – a phrase that has been widely acknowledged for centuries.
But have you ever wondered why it is so? This is because the ultimate objective of all businesses is to sell their products and services and generate revenue and profits. Therefore, making goods and services according to consumers’ tastes is necessary.
However, we soon find out that just selling products is not enough to make customers stick around for a long time. This is where CRM or Customer Relationship Management comes into the picture.
What Is CRM?
Customer Relationship Management (CRM) is the act of managing a good relationship with all the customers. This gets done through various activities that reach the customers intending to communicate with them. Businesses do this because creating a solid communication link is necessary to make the customers loyal to the brand.
Over the years, businesses have started using various CRM tools to ensure that a good relationship through communication gets maintained with their customer base. These CRM tools have become invaluable over the years because of how effective it has become in communicating with customers.
CRM activities include providing special offers to recurring customers so that they get more motivated to continue purchasing products from their brand. In addition, customers might also get free trials and samples of new products that are about to be released in the market before their official release for testing.
Best CRM Tools For Small Businesses
The best CRM tools for small business should start implementing to maintain great CRM practices are:
1. Salesflare
Salesflare is the perfect CRM tool if you have a brand that conducts B2B marketing and sales. This is one of the highest-rated applications for conducting CRM activities and has been praised by all its users.
You can provide this tool with access to all your networking sites through which you can create communication links with your customers. This includes accessing your emails, social media accounts, and other data sources.
2. Hubspot CRM
If you have a small business with a decent customer base, we recommend using Hubspot to help you with your CRM activities. Through this tool, you can access a plethora of methods to reach customers, like live chatting and even scheduling sales meetings with them. Read More: Social Media Magazine, Emblem Wealth.
3. Freshsales
If you are interested in using free CRM tools for your business built around providing ease of access and use to users, then Freshsales will be right up your alley. As a free tool, this tool uses AI to create and customize automatic workflows, making you work less but reap more rewards.
4. Agile CRM
If you want a tool that provides lots of features to communicate with customers all in one place, then Agile CRM is what you should be using. It includes tools like managing customer contacts, recording their purchases, and even keeping track of additional customer services after-sales.
5. Salesforce
Salesforce is a CRM tool that gets used by both small and large businesses. The best feature of this tool is that it provides lots of plans at different price ranges. This allows companies to use the advantages of using a CRM software as per their budget. This tool stores all customer contact data like their phone numbers and emails to send messages to all of them at once.
6. Zoho CRM
Zoho CRM has a free version that provides lots of features, alongside a paid version that provides more important features. If you want to score leads, then mobile CRM apps like this will allow you to collect all data about customers and send pop-up notifications to them about new products and offers. It also tracks website visitors too, with the paid version.
7. Pipedrive
If you want to have a great user interface that responds quickly to all your inputs, then we highly recommend using Pipedrive. Being a tool made by salespersons for salespersons, they know that having a great UI makes the work a lot easier. Costing only $15 a month, this tool is great for small businesses on a budget.
If you are looking for a more hands-on experience with your CRM tools, then Pipedrive will be great for your work. It provides up-to-date transparency of the sales cycle, along with direct sync with all other sales and accounting applications so that it can store and integrate data about customers effortlessly, all in one place. Read Also: Tech Trends Pro, Rsl Online.
8. Mailchimp
While not marketed as a CRM tool, the features and uses of this software can be used by businesses to do CRM tasks. This includes sending automatic emails to new customers who purchase products from your store, newsletters about offers, and more when they are made available.
Mailchimp is great if you have a B2C business because it sends emails and records customer data to make it easier for businesses to monitor their interactions with their customer base. This is the best CRM tool for segmenting, targeting, and analyzing your customer base.
Conclusion
Conducting customer relationship management activities to please the customer base and stay in constant touch with them is necessary. This is important because CRM tools like Salesflare and Hubspot allow businesses to monitor their customer base in the best way possible.
In addition, other CRM applications like Pipedrive and Mailchimp are also great for managing good communication lines with customers because of features like automatic data collection and analysis that these applications provide.
Author Bio:
Jenny Thomas is a passionate blogger. She loves to share her thoughts, ideas and experiences with the world through blogging. Jenny Thomas is associated with OnlineMarketingTools & ContentRally.
