The rudiments of SEO have always been an intrigue and surprise for marketers and SEO companies in India. There is no one technique worthy to aid marketers and companies master SEO optimization. And if that’s not enough, Google core updates keeps on complicating matters further.
Fortunately for you., there is a silver lining called SEO software for agencies that help you row your boat through the tornado of dropping SERP rankings, growing competition, and successive updates.
That said, digital marketers are increasingly relying on these tools to optimize website ranks, garner potential customer attention, and outpace the competition. To be honest., these tools ensure your website’s survival in the cut-throat online battle and rank 1 on SERPs.
SEO Software for Agencies: Are they really that important?
The idea of using SEO tools for SEO optimization is neither new nor ground breaking.
Just like using any other tool to lessen our burden or enhance our process productivity., SEO tools result in an improved rank on the SERP. Everything that SEO tools analyze, optimize, or audit is for bettering your website’s position on the SERP.
But is that all about SEO tools and their valued performance?
Well, yes and no!
Yes, because they do improve your website rank if used judiciously. No, because these tools perform multiple functions that otherwise are tiring and tedious for SEO marketers.
So, SEO tools are reliable, accurate, and shape SEO strategy into a rewardable one. These SEO tools, disguised as soldiers, gain valuable insights about your opponents and the playing field so that you can position your digital marketing strategy better.
These SEO tools empower you to take giant leaps and not just walk baby steps.
And that is where their value lies; possessing infinite knowledge about SEO and its related tactics.
Let’s learn more about the ultimate benefits of tools for SEO companies in India.
Know more about your competition:
Your SEO tools are as powerful as the analysis it performs and the results it displays.
And directing it towards dissecting competition’s SEO strategy is shady but a necessary application.
After all, someone did say, keep your friends close and your enemies closer.
That said, these SEO tools spy on the competition without breaking any ethical or professional boundary. And sure enough, every website practices it behind closed doors.
Several SEO tools, including top ones like SEMrush, allow you to dig into your competitor’s strategy and learn about their traffic numbers and rankings. These tools breakdown SEO strategy to inform you about its content performance, backlinks, most searched keywords, etc.
Simplify manual audits:
Unless you’ve been practicing SEO for years and hold immense experience like Neil Patel or Gary Vaynerchuk, there will forever be unanswerable questions. Even manual audits do not identify all website issues and often require too much time and money.
Enter SEO Tools.
They cut the time in half while delivering the same or even better quality results.
SEO tools recognize loads of potential issues with your site like page server errors, broken or non-existent links, missing meta descriptions, missing page titles, missing hyperlinks, bad backlinks, and more.
These tools automate the entire SEO auditing process; unmasking potential issues, once fixed, will improve your page’s rank. There are seo chrome extension tools that may help you out.
Look out for relatable and high converting keywords for your blogs:
The right keywords help you script the relatable content that ranks right on the SERP.
Finding keywords that have a decent search volume is easier said than done. Doing so requires analyzing several factors, including the intent behind a search.
A keyword strategy comes into play here.
Marketers need to look for:
- keywords never seen or read about before
- keywords that a website doesn’t rank on
- Keywords that a website ranks on
There is a whole list of keywords possessing the highest conversion rates- demographics-related keywords, user intent keywords, lead generating keywords, domain & industry-related keywords, and so on.
Manually performing these actions will take months before providing any fruitful information about how to employ them. However, with SEO tools, you can identify the right keywords for your niche, those that competition upgrades their content to, and have a high search volume.
These tools allow you to find those keywords for content generation and optimization.
Track progress:
For website owners, improved ranking is the fundamental way to measure their SEO success. But there are other metrics worthy of consideration, like organic traffic, conversion rates, page authority, etc.
Since calculating such aspects is difficult manually, SEO tools provide a clearer picture of whether your SEO strategy is paying off or not.
It details a web site’s performance on key performance indicators like:
- Keywords ranking
- Domain authority
- Page authority
- Backlinks earned
- Traffic attended
- Forms filled
- Leads generations
- Clicks, shares, and time spent on each page
- Social media comments
SEO tools measure its progress on multiple metrics and platforms, entailing whether a strategy can convert traffic into conversions. At last, it predicts ROI and how to improve it.
The Top 5 SEO software for agencies practicing Digital Marketing
Before we talk about the best SEO software for agencies, let’s clarify one thing; not all SEO tools are similar, with some of them not worthy of your time or investment.
So, the tools listed over here possess varied strategic capabilities mostly revolving around:
- Keyword research
- Competitive research
- Backlinks analysis
- Technical SEO audit
- Position tracking
We know you are quite familiar with popular tools like Google Keyword Planner, Buzzsumo, Hubspot, etc. Therefore, we’ve included tools that aren’t so known but help you ace your SEO strategy, including keyword analysis, content marketing, influencer outreach, backlink auditing, rank tracking, competition analysis, site SEO audit, etc.
Without further ado., here are the top 5 SEO software for digital marketing agencies.
SEMrush:
Marketers, SMBs, Enterprises are obsessed with this particular SEO software.
What to know why?
Because it’s a multi-functional tool- it allows you to research the top keywords, conduct competitive analysis, commence technical SEO audits, compare domains side-to-side, and many more.
SEMrush empowers the Digital Marketing strategies of several agencies. Its competitive intelligence capabilities allow marketers to locate the best performing keywords, discover new competitors, and identify domain position changes.
Its Keyword Magic Tool helps you research the best keywords a business should focus on, including short and long-tail ones. It allows enterprises to plan their content strategy around these keywords for maximum traffic, lead generation, DA improvement, and rank better on the SERPs. Marketers can look for low to medium search keywords- less competition but high search volume, and keywords that rank webpages higher than the others. These keywords can then be used for guest posting in SEO.
Its SEO audit tools allow you to fix issues with your website, identify disruptive backlinks, and resolve critical errors in the websites.
Brands can practice social media management employing its posting and analytics platform.
A brief list of its features includes:
- Keyword Research
- On-page & Off-page SEO
- Content creation, distribution, optimization, Marketing, & Analytics
- Competitor SEO Analysis
- Link Building
- Social media Management & Analytics
- Local SEO
- Rank Tracking
- Paid advertising
- PPC Keyword research
- Market Analysis
- Website Monetization
PS: SEMrush offers a free trial, after which it charges you as per the pricing plan selected.
Ahrefs
Prized for its backlink analysis, Ahrefs is a popular tool in the SEO marketers community. Its index of backlinks (more than 16 trillion links) makes it the world’s bulkiest live links directory. Moreover, its user-friendly and interactive base bolsters its reputation as the top SEO software for agencies.
Ahrefs have evolved from being a backlinks pool to a complete marketing toolkit., offering services like keyword research, content analysis, and website audit. It’s quite known for its backlink checker and organic research tool, Site Explorer. This tool conducts an in-depth analysis of a website’s or URL’s organic search traffic and backlinks received. It also allows marketers to dissect competitor sites, study the quality of their backlinks profile, analyze ranking keywords, identify the top-ranked webpages, and monitor search positions.
Then, there is another tool called Rank Tracker from Ahrefs that helps research the rise and fall in search rankings over time and compare with competitors. Such pictorial reports are delivered straight to your inbox.
Ahrefs’ Keyword Explorer details thousands of relevant keywords along with advanced metrics like search volume, keyword difficulty score, parent topic, return rate, clicks, and many more.
PS: Ahrefs allows a 7-day trial for as low as $7.
Serpstat:
If you’re looking for affordable SEO software, which, unlike others, don’t cost $100/month, then Serpstat is your selection. It offers standard pricing for marketers or websites that are just starting with SEO. Since its launch in 2013, this tool has grown into a premier SEO and PPC analysis platform.
Serpstat comes with features like keyword research, technical SEO audits, competitive analysis, PPC, backlink analysis, and more. The data generated by this SEO software might not be accurate, but it sure is a reliable tool, a money-friendly investment.
Its site audit tool allows you to uncover issues with your website and eliminate all critical SEO blunders. Its most admired feature is the Search Questions function, where you can find creative solutions for traffic-driving and attention-garnering content. You can also find all the relevant keywords of your niche using the Related Keywords tool and identify search queries associated with it.
Services offered by Serpstat includes:
- SEO
- PPC
- Content marketing
- Domain and keyword analysis
- Backlink analysis
- SERP crawling
- Text analytics
- Search Volume Crawling service
- Database Storm
- Page audit
- Site audit
- Competitor research
- Rank tracking
PS: Serpstat is one of the most affordable and reliable tools, costing only $69/month.
Mangools:
Launched in 2014, Mangools is known for its easy-to-use SEO tools like:
- KWFinder for keyword research
- SERPChecker for SERP analysis
- SERPWatcher for rank tracking
- LinkMiner for backlink analysis
- SiteProfiler for website analysis
Mangools is known for its KWFinder – a cloud-based research tool that advises you with the right keywords for blog posts, website content, landing pages, and PPC ads. Not only this, but it helps you see what your competitors rank for, receive search volumes and historical data for a particular keyword, conduct local keyword analysis and SERP analysis.
All its other tools are just as reliable as KWFinder, but the latter is Mangools’ flagship bearer.
So, if you’re on a tight budget or new to SEO, then Mangools is an economical pick.
SpyFu:
A treasured tool for competition analysis., SpyFu will definitely allow you to keep an eye out for all your opponents. You can review what your enemies are doing as per search engine optimization and digital marketing. This tool is a massive hit amongst SMBs and enterprises.
SpyFu helps increase website traffic, track your keyword rankings, and establish better connections. Its toolkit includes tools for SEO research, PPC research, keyword research, and more. Using SpyFu, marketers can perform:
- SEO Competitor Analysis
- Domain comparison
- Rank tracking
- Keyword finding
- Backlink checker
- SERP checker
For businesses on a shoestring budget., this tool allows you to focus on improving your SEO strategy’s efficacy.
PS: Its pricing plan starts from $33/month.
Conclusion
SEO is an unpredictable industry. You never know which update turns your online business upside-down and what keywords suddenly rank at the top.
But one thing for sure is: the right tools will assist you to rank better on Google.
We’ve listed the top 5 tools that might not have a large SEO user base, but they are powerful, full of features, reliable, affordable, and a master in SEO.
So, try to incorporate them into your existing SEO strategy, and after a few months, you might feel happy that you did so.
