If you want to run your business successfully, the opinion of your customers is what matters.
The ultimate aim of your business should be to make your customers happy.
If a customer is satisfied with your product or service, they will refer your business to their friends and family. In other words, happy customers act as a promotional tool for your company.
However, an unhappy customer is more likely to spread negative reviews about your companies.
That’s why it’s important to conduct surveys to know what your customers are thinking.
It reveals whether your customers are happy with your products or services, or it has left them feeling frustrated.
Either way, getting their feedback helps you understand what is working for you and which aspects of the business/products need improvement.
It also helps you understand what motivates them and how they perceive you and your company. This information can be quite useful when you are formulating your business strategy to reach organizational goals.
This brings to our main question:
How to collect customer satisfaction surveys?
Luckily, we live in the era of the internet. Collecting customer satisfaction feedback has never been easier than before.
There are many customer feedback software that offers a platform to easily collect feedback.
It not only collects but also helps analyze them to help reach a conclusion.
This software helps you create surveys that you can deliver via email and your website. It keeps track of all your customer feedback from various sources in a single dashboard. All the data are properly stored, organized, and analyzed to provide useful insights.
And since all the data is collected at a single platform, you can easily monitor changes in customer satisfaction over time.
In short, to successfully collect feedback, you need to have the right customer feedback analysis survey tool.
Top 7 Appropriate Customer Survey Tools
There are different methods to collect different types of feedback.
If you want to know how loyal your customers are, you will need to conduct a Net Promoter Score (NPS) survey. Then, there are Customer Effort Score (CES) surveys that reveal if the customers are getting the support they need.
Similarly, Customer satisfaction (CSAT) surveys help you understand how satisfied your customers are at different stages of their journey.
Once you know what feedback you want to collect and have chosen the delivery method for your goal, it becomes easy to choose the right feedback tool.
Let’s look at the top customer satisfaction survey tools that you can consider using.
1. Typeform
Typeform is one of the best customer satisfaction survey tools.
Even though collecting surveys have become easy, customers find it boring to fill the form. To help increase your response rate, it helps you create interactive surveys that can pique customers’ interest.
With its drag-and-drop feature, you can easily create surveys. It allows you to include multiple-choice questions, rating scales, pictures to choose from, and opinion scale depending on the interest of your target audience.
Furthermore, the interface is intuitive and user-friendly. You can easily export data from Typeform into your main system.
Features
- Offers free API to easily integrate your surveys and forms with other applications
- Has a library of predefined templates for different purposes, which can be customized
- Compatible with various devices, including desktops, mobile phones, and tablets
Pricing
- Basic: Free
- Essential: $35 per month
- Professional: $35 per month
- Premium: $70 per month
2. Google Forms
Google Forms is the most obvious choice when it comes to collecting customer surveys.
It is one of the most popular and quickest ways to gather feedback. With its easy to drag-and-drop feature, you can quickly place and organize different elements on the form.
It allows you to choose between a palette of colors, select your own background image, and much more.
The best thing is that it integrates with Google spreadsheets, making it easy to view and analyze your collected data.
Plus, the interface is quite easy to use. And, you only need a Google account to get started.
Features
- Allows you to collect the customer’s email address and limit the responses
- Supports various forms such as quick poll, pop quiz, multiple-choice, and more
- Forms are highly responsive to adjust with different screen sizes
Pricing
Also, Read: 11 Steps to Handle Customer Complaints in 2020
3. SoGoSurvey
SoGoSurvey is a powerful yet affordable customer satisfaction survey tool.
It offers a robust set of features that enables you to collect customer feedback at any touchpoint. There are 27 methods available to distribute and gather surveys.
Another unique thing about SoGoSurvey is that it integrates with your CRM system. That means, it can automatically collect feedback and analyze it to provide in-depth insights into your customer value and satisfaction level. It helps companies identify different pain points that can affect their customer’s experience.
Plus, this sophisticated system works perfectly fine with other third-party applications. Some of which include Asana, Salesforce, and more.
Features
- Can review and generate reports in real-time
- Easily accessible data, protected by stringent security protocols
- Offers a dedicated native web app for iOS and Android
Pricing
- Basic: Free
- Plus: $25 per month
- Pro: $66 per month
- Premium: $99 per month
- Enterprise: Quote on request
4. Survey Monkey
Another popular customer satisfaction survey tool is Survey Monkey.
Using Survey Monkey, you can easily create polls, quizzes, and surveys to collect feedback from your audiences.
The best part is that you can deliver your survey forms via various mediums, including weblink, chats, emails, social media channels, and much more. Once the data is collected, it then automatically analyzes it to offer useful insights.
What’s more, you can seamlessly integrate the Survey Monkey app with other applications and export your data.
No wonder they are the global leader in survey software.
Features
- Promotes easy collaboration on the entire survey process
- Offers the best security encrypted survey platform
- Has an intuitive and user-friendly interface for the ease of use
Pricing
- Basic: Free
- Team Advantage: ₹1550 per user per month
- Team Premier: ₹3880 per user per month
- Enterprise: Quote on request
5. SurveySparrow
SurveySparrow is one of the most powerful customer satisfaction survey tools that lets you craft professional-looking forms effortlessly.
Not only customers, but it also helps you collect feedback from your employees and help create a conducive work environment.
SurveySparrow has a 40 percent completion rate, and it enables you to deliver surveys via multiple channels. Thus, it ensures that you reach wider audiences easily and quickly.
Moreover, the tool is GDPR-compliant to protect your data privacy. Besides, you can manage multiple accounts under a single parent account for different teams in your organization.
Features
- Enables you to receive survey reports in your inbox at a configured time
- Allows you to easily customize your forms designs and formats
- Have a reliable and active customer support team in place
Pricing
- Free plan
- Basic: Starting at $19 per month
6. QuestionPro
QuestionPro is a popular customer feedback software that can be used by all sizes of companies.
Using the tool, you can quickly create online polls, add multiple type questions to your surveys, and much more. It also allows you to customize the look of the survey to give your brand feel.
What’s more, you can deploy these survey forms in seconds and have the data collected analyzed in real-time.
You can deliver your surveys via emails, integrated pop-ups, and social media platforms such as Facebook and Twitter. Besides, it is quite easy to use and understand.
Features
- Has an active support team in place, which is available 24*7
- Offers high-end encryption and GDPR compliance for your data privacy
- Has an in-build library of pre-designed templates that can be customized
Pricing
- Essential: Free
- Advanced: $85 per month
- Enterprise: Quote on request
7. Zoho Survey
Last but not the least, we have the Zoho Survey on our list.
Zoho Survey is a quite popular satisfaction survey tool that lets you create online surveys for free.
It lets you quickly share online surveys with your contacts list. You can deliver forms via emails and social media channels. The best part is that the SSL protection ensures that all your surveys are safe and private.
What’s more, it generates customizable reports to help you make informed decisions. It can create a graphical representation of data for easy understanding.
One unique thing is that it lets you collaborate by inviting your team members to edit the surveys and share reports with them.
Features
- Has an inbuilt library of pre-designed templates that can be customized
- Easily integrates with top business leading applications, including Google Apps, MailChimp, and Sheets
- Can export survey data in standard formats (.csv or .xls)
Pricing
- Free
- Plus: ₹500 per month
- Pro: ₹1300 per month
- Enterprise: ₹3000 per month
Conclusion
Before I end, let me share a final tip.
Having the right survey is important. But it is equally crucial to strategically create your surveys to encourage participation. Some of the best practices include:
- Give them incentives to fill up the forms
- Make sure that it is responsive on mobile devices
- Try to avoid graphics and videos
- Keep your surveys short
What are the other survey tools that you are currently using? I would love to hear about them in the comment section below.
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