The Best Social Media Platform For Your Brand – e-Learning Infographics

Which Social Media Platform Is Best For Your Brand?

Which Social Media Platform Is Best For Your Brand?—Infographic

Which is the best social media platform for your brand?

Facebook

  • Audience category
    22-45 years
  • Top features to use
    Live groups, insights, ads, hashtags
  • Purpose of platform
    Building brand loyalty and large communities
  • Number of #
    Up to 5
  • Content that works
    Video
  • Best for
    Building brand advocacy, loyalty
  • Cons
    Very limited organic reach

Instagram

  • Audience category
    16-34 years
  • Top features to use
    Live, stories, ads, hashtags
  • Purpose of platform
    Engaging with the audience one to one, relationship building, personality building
  • Number of #
    Up to 20
  • Content that works
    static, video, story
  • Best for
    Building an archetype for the brand, a personality for the brand
  • Cons
    Can’t have explanatory elaborate content

LinkedIn

  • Audience category
    22-45 years
  • Top features to use
    Live, organic, posts, inMails, hashtags
  • Purpose of platform
    Publishing thought leadership, a closed platform to engage with top minds
  • Number of #
    Up to 3
  • Content that works
    Text and video
  • Best for
    Business development, getting opinions, recruitment
  • Cons
    Limited engagement

YouTube

  • Audience category
    All age groups
  • Top features to use
    Live, channel page, captions
  • Purpose of platform
    Brand awareness, education, personality building
  • Number of #
    Up to 3
  • Content that works
    Video
  • Best for
    Building an archetype for the brand, a personality for the brand
  • Cons
    Resource intensive

Twitter

 


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